Blog by alisha ansari | Digital Diary

Ruler marketing

more companies are turning two ruler market to expand the scope of their operation also to prevent competition ruler marketing are tomorrow's Markets and the marketing should cannot to penetrate these market this is not just because 70% of India population still life in rural areas but because of the Sleeping changes that are accurate here..

importance of rural market

increasing competition in urban market or 1 market are increasingly becoming competitive and in my many product Parag even getting strated considered the case of packages batteries and even electronic and entertainment product for most of them the demands in the health situation level...

social economic changes

in rural marketing the sudden lower of ruler India can be attributed to the socio economic changes sleeping ruler areas today these changes can be linked to an increase in productivity informing following the agriculture Revolution green and white the helper incres substantali this was largely due to the application of Technology and use of modern farming methods...

Information Technology

reaches rural India of one of the most significance in driving in rural India after religion in the is separate of information technology is changed in beam led by both Government and private sector from state government like the Madhya Pradesh Government have created impact at the district level to help farmer with their land record and other agriculture related input...

income generation

through cells help group one of the factors that has impact with conception of product in rural market is lack of income several companies lie ITC and Hindustan Lever have created a community of self help group typically the self help group consist of 20 women in each village of the our team is the leader

What is including service marketing we have seen how HDFC Bank in India has emerge has India best bank in a very short period of time it has taken less than 7 year for the bank of emerge as India leading Bank leaving the State Bank of India the largest bank in the country for behind service marketing is based on very different service are highly intangible in benefits are felt our A period of the time and not immediately... meaning similari the hospitality sector in the service industry offer both time table and intelligence benefits to the customer the intangible feature or properly machine to Lifestyle of the target customer care condition is facilities the like television internet connectivity refrigerator and other benefit like health care service swimming pool and so on... Paradise in service marketing in service marketing today service brand is built by taking the process thespectivities means that unlike manufacturing differentiation between option and marketing is blood in the service industry internal customer focus is an important as external customer orientation for the same customer are often involved in the production of service to the customer in a food chain very has it place in order tax of the order and them after finishing clear that table marketing need to understand the nature of the service causes and stage in this process are the accepted of customer... super processing services are targeted to customer theme cells in order to receive those type of service the customer must physically enter the service system of the service factory
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Global marketing

all along in this book there in mention of a turbulence in the Marketplace today these Travellers is being witnessed across the world fully by lowering of anti barriers advancement of Information and Communication Technology and increasing of conception values firm are realising that the distinction between domestic and foreign market is getting blood and has they have to plan their operation for global market...

rational for globalisation

the move toward globalising business can be attributed to political Technology economic and social change that start in the mid 1918 and celebrated in the 1990 let us some of these changes...

political change

in one of the most significant developed at the end of 1982 be more presence in 1989 was the collapse of the Berlin Wall hanging and to the cold war development in the former sovian union is and rejection of the regiment the world unipolar with only one superpower..

economic change

the 1990 have also hiled major economic change for one the ghusi around of GATT negotiation come to and and with a substantial reduction in global traffic several new Areas where included this time of which one was that a service and intellectual property and patient..

Development

tlike the one mention about have a bearing on marketing organisation structure in order to understand the issues in marketing organisation design it is important to reflect on some of the major development in marketing and the challenges day post to a marketer...

Outsourcing of marketing

operation Outsourcing in marketing is not a new phenomena companies have been canout to outsource that advertising and other communication task to treat you Agencies they have also use direct marketing to market their product and services directly to the customer what is now is that beside these their are several other marketing function which are now being outsource..

relationship management another significant

development in marketing in the emergence of relationship management it is number more and at now at one stage marketing costly frequency and other personality trains where considered to be the corner is turn off the relationship building exercise but no more no now today is a both a science and art the science is data meaning and where housing...

internal marketing customer

confident can be won only one is employed feel committed this involves developing and employee first cultural in the organisation opening communication channel and breaking the silos in the organisation so that employees can a communicate with their part across various departments and function help in creating employee first cultural cooperation trust and collaboration are the Hallmark or such culture

Customer relationship management

all along in this Gupta Empire has been on understand to customer today from have realise that the ability to companet independent on the relationship with their target customer consumer relationship management therefore is a Buzz world today there is nothing new in this concept as we have seen how or Street corner grocery shop owner cannot his customer by name their preference and behaviour as also there uses experience with different brand...

company goals

we all cannot that corporate goals are generally spilt out as sales market share profit and return on investment each of these goals has a different implication for marketing strategy for example if the company priority in sales maximization than the strategy rivers around aggressive selling...

customer loyalty

as a goal each organisation professor to incovered customer loyalty most of them field virus because they other do not understand the concept of loyalty or do not cannot how to develop in within the organisation loyalty is an outcome of the customer fate or confident in the companies offer...

strategy of customer reality

development and mention Idea customer loyalty is more than just customer relation it is there for necessary to understand the strateg for loyalty development we need to appreciate that loyalty is built our period of time in fare there are three stage in the development of customer loyalty be any organisation..

Why direct marketing

the growth of direct marketing in India can be attributed in environment complexes and the concept of power we have mention earlier that the Indian market is today much more competitive than it was in the beginning of 1997 product categories one can answer situation specially in urban market with enhance competition the one post of reaching out the market has also increased to the out of retail Shail at outlet the in major cities in prohibited...

what is direct marketing

direct marketing is an interactive mode of marketing thought which the marketer reach out to his target market at any location the direct Marketing Association of USA has different direct marketing interactive system of marketing which uses one or more advertising media to effect miserable response and or transaction and any location...

Digital marketing mix marketing

mix in the direct marketing motorbike and large remain the same respect for communication program and customer service which have acroide in new meaning for example if the marketing guarantees delivery of the product within a different time frame and promise to take it back in case it fails to customer exectation and return his her money...

Channel

11 one of the important decision that form have to obtain tag is regarding the number of channel level required to serve a given market channel level represent channel member who has a specific roll to play from as long as zero or in other words directly from the manufacture to the customer one man have high as 4 to 5 level involved in distribution typically zero level exist in most industrial product marketing particularly in capital equipment or project marketing internal today has made in possible to exist and distribution plan to consumer product service to...

definition of channel

in the case of consumer product and service sold online the customer value and convince and flexibility in this is a making has internet automatic retailing and mobile cover today offer the fun the option of this dinner and direct contain with the consumer all over the world...

factory determine

the length of the channel size of the market the larger the market size the most economical is it the indirectly Sarada market and have to longer the channel conversation with a smaller the market smaller the channel..

order lot size

if the average order lot size is small is it better to have a longer channel term when the average order in bulb or if a container load is bought...

market characteristic

market characteristic play and implancing rule in distribution decision for example if the consumer wants a high level of service manufacture will have to ensure that may be consully but it may sure a high level of customer confident..

Distribution

listening are particularly in later and see if ever there i will eat you over the phone and the forest old is enough altamonte sure of the great has to be taken in select selecting distribution alternative several section of this books refer to the size and diversity of the Indian market the hydrogen is not just account of culture and demographic profile of the population but also due to the interrupt anxiety in the country consider for example the file following factory on the Indian market number of town and cities 3,700...

what is Managing the distribution function

the diversity in term accessibility of market today process a measure marketing challenging in right time and congratulation that if they were to make their available in the right size at the right time and at the price in India consumer can be motivated to buy and consumer them that hypothesis that and aggressive supply strategy can help the market to the competitive advantages of firm....

role of middle man

or intermediate besides making the product available to the consumer middleman performance several other rules and function sum of these the rule are summarise below in..

information middleman

have a role in providing information about the market to the manufacture development life changes in customer demographic psychological psychographic media habit entry of a new computer or a new brand and changes in customer preference are some of the information that all manufacture want....

the new role of intermediate

the role of intermediate is the fast undergoing a change impact while internet and mobile communication technology intermediate find that there environmental role of sailing the goods in their process and completing the basis of Rises not good anymore they are also as in that day customer...

 linux oprating

Update by Robert love the chapter present and depend examination of the Linux operating system by examing a complete real system see how the concept we have discussed related both to on another and two practice units is a variant of Unix that has gained popularity over the last several decides powering decide as small as mobile phone and as large as room filly super computers..

Linux history

Linux looks and face much like any other unique system in this Unix Complex liability has been a major design goal of the Linux project however enough is the much younger that most unique system this development being in 1991 when a finish University student..

the Linux system

as we noted earlier the Linux Kernel from the core of the leenus project but other components make up a complete LINUX operating system where the Linux Kernel is composed entirely of code he right from search specifically for the Linux project the sharing of tool was work in both direction the main system libraries of Venus where oriented by the GNU project but the Linux community generally improve the libraries by addressing emission in premium and bugs...

Linux distribution

in theory anybody can install a Linux system by f****** the latest revision of the necessary system components found in the FTP sides and complaining than in Linux early days the recently was a Linux user had to do

System protection

the process in an operating system must be protected for one another activity to provide such protection we can use various mechanis to ensure that only processes that have gain proper authorization from the operating system can operate on the files memory segment CPU and other resource of a system protection refer to a mechanism for controlling the axis of programming process or user to the resource define by a computer system...

Goals of protection as computer system

have become more and pervasive in their application the need to protects their integrity has also grow protection was originally considered as an agent to multiprogramming operating system so that unturustiworthy user might safety Shere Komal logical name is such as a directory of file share common physical name space such as memory..

principle of protection frequently

guiding principle can be throughout a project such as the design of an operating system following this principle is simplifies design decision and keep the system consist and easy to understand a three times tested guide principle for protection is a principal of list privilege it decided the program user and even system be given just enough prim villages to perform their task considered the analogy of a security guard with a pass key if this key allows the guard into the public areas that the guards..