Blog by Sanjeev panday | Digital Diary
" To Present local Business identity in front of global market"
" To Present local Business identity in front of global market"
The business to business industry has grown exponentially in the last decade. If you're not familiar with what B2B sites are, it is a website that allows a business to make a commercial transaction with another. This is usually done when sourcing materials.
China has the highest number of B2B marketing agencies in the world, followed by the USA, India and Hong Kong.
Below is a list of the world's top best B2B websites.
The world's best b2b website for global wholesale trade, Alibaba is the largest B2B online marketplace in the world. Originating from China, it has support for many languages including Deutsch, Italiano, Polska, Japanese, etc. It was launched in 1999 and has now left popular websites like Amazon and eBay far behind. Alibaba group's two portals managed to draw in $170,000 million sales in 2012, which more than the combined of eBay and Amazon. It also hosts more than 35 million users currently.
Some of its other brands include AliExpress, Alipay, and Alibaba international. The only problem with this top website is that some companies are simply trading companies and not the manufacturer.
An e-commerce company that provides B2B sales and also B2C and C2C via its portal. The Economic Time labeled IndiaMART the largest online marketplace in India and is considered the world's second largest B2B website after Alibaba. Coming from Uttar Pradesh, no one would have thought to see it as the big beast it has become today. Its revenue in 2014 was more than 200 crore.
Dinesh Agarwal founded IndiaMART along with InterMESH. Renowned as one of the best b2b website the firm currently employees more than two thousand employees in the major cities of India and as 2015, it has claimed to have more than 3 million suppliers listed on the website.
Fairly new to the B2B industry, wefru has earned a good enough reputation quickly. wefru.com : SAAS Platform for eCommerce, Digital Store & Billing. Its Completely safe, secure, and Tested with 4000+ Businesses.
Wefru is a REVOLUTIONERY way to create your online global presence at few clicks. Here we developed a platform that enables your business growth at the equal opportunity as to industry growth. This platform ceases business boundaries irrespective to their size that means small business have same opportunity as well large businesses. Industry expert& rsquo s opinion that digital business approach is more effective as compared to traditional business.
This platform focused B2B as well as B2C also. This feature enables us as a prominent local search engine that provides local search across the country. Our services are aiming user convenient to accessible at one place.
" To Present local Business identity in front of global market"
The website has especially affected smaller to medium businesses that failed to gain recognition on previously known best b2b websites operating within Pakistan. 10 Free B2B lead generation is, of course, a major reason to sign up here.
Fairly new to the B2B industry, eWorldTrade has earned a good enough reputation quickly. A subsidiary of Reckon Media LLC, a firm that provides digital media and technological services, based in the US. eWorldTrade itself has its operational unit around the world.
It is the only B2B marketplace currently offering up to 10 leads free of cost when you sign up to it. This has been a huge selling point for businesses, and this can be seen through its fast growth in only a few years. Most of its manufacturers are from China however, it also has businesses from the USA, India, Malaysia, and Pakistan partnered with it.
Due to its main operational unit being based in Pakistan, the platform has become a part of CPEC and will benefit greatly due to this in the future. Lowest wholesale rates and fast delivery can be easily expected from eWorldTrade.
The website has especially affected smaller to medium businesses that failed to gain recognition on previously known best b2b websites operating within Pakistan. 10 Free B2B lead generation is, of course, a major reason to sign up here.
Another popular & one of the best B2B websites you must've heard of. It was developed and is operated by Focus Technology Co., Ltd. From the country of China; it is a leader in the industry of electronic business. All their products are either made in China or Taiwan.
However, Made-in-China has had a few issues when in 2007 the US, Canada, Australia and the European Union issued recalls on a broad range of Chinese-made consumer goods.
Yet, it remains one of the most successful websites in the world for business to business sales.
Global Sources is a Hong Kong-based e-commerce company that is also registered with NASDAQ and GSOL. It is quite an old player with being founded in 1970 by Merle A. Hinrichs and C. Joseph Bendy as Trade Media Ltd.
Global Sources has grown tremendously this year and has more than 1 million international buyers currently housed under it. Global Sources has an incredible B2B sales strategy and is the reason why it has lasted so long in the game and continues to grow each day. At the end of 2012, the revenue of this B2B online marketplace was $231.7 million.
The selling point of this platform is that it verifies the quality of the manufacturer, a service very few other platforms provide. Along with that, Global sources also has specialized shows around the world that bring buyers and suppliers face-to-face in a quality environment.
A leading wholesale website for good manufactured in China, DHgate is a must try. It has a pretty consistent record of quality services and products and offers rates that cannot be found elsewhere. Again, it is a Chinese company but also supports the English language.
Like eWorldTrade, DHgate also facilitates manufactured products from small and medium-sized business owners. It provides a safe international payment and logistics service. Although its headquarters are located in Beijing, China, it has a number of offices around the world including countries such as the USA, the UAE, Philippines, and India.
Something we don't get to see every day is that DHgate was formed a woman, Diane Wang, who was also one of the founders of Joyo.com. She has also served as Country Marketing Director of Cisco Systems. In 201, the company claimed to have over 1.2 million Chinese suppliers and 10 million buyers from 200+ countries.
As the name says, it is an Indian company with its head office in New Delhi. It currently has over 3 million registered users and serves as one of the best b2b website operating globally to buy products made in India and trade globally. From Home décor, agriculture to machinery, Trade India surely has a huge variety of goods
.
It is a portal specifically for small businesses in India. Founded in 1996, by Bikky Khosla, it has grown to have branch offices in over 35 cities and employees over 1200 professionals.
It basically functions as an online directory service to the global export-import community.
It currently has over 12,000 product categories and subcategories. Along with being in the B2B industry, Trade India has organized events and has also been associated with Google as their premier SME partner.
An online marketplace quite similar to Amazon and eBay on which you can pretty much buy and sell anything just like its slogan, "A Place to Buy, Sell & Trade," says.
Created by Steven Nerayoff, iOffer is a San Francisco based online trading company. It was launched in 2002.
The website has earned its reputation of being one of the best b2b websites through its claims to have one million users including about 75,000 sellers. A unique feature on this site is that it allows free listing of items for sale and charges them only when they are sold or for premium listing services. The difference between iOffer and eBay is that it offers little in the way of buyer and seller protection from frauds.
Due to its B2B leads, the portal has grown to No.1 Trade Leader providing online and offline services to over 1,000,000 members.
It was created by Inkyu Park, in 1996 and is a South Korea platform.
It is probably the best b2b website that is full of trade leads, product catalogs, and company directories. The portal offers quite a few languages like English, Chinese, Korean and Japanese.
ECplaza has had slow but consistent growth over the years and has today build a worldwide network and high brand recognition for itself. ECplaza is a safe online wholesale mall for international trade.
One of the best B2B websites in the world, ECVV was founded in 2003 with the mission to facilitate global trade more efficiently. One of the several companies from China that have become masters and dominate the world business to business sales. ECVV is a pretty reliable platform to purchase from. It provides global buyers current and quality information on suppliers and products and packages.
It is the first end-to-end procurement service platform in China and is a major international trade promoter. The annual trade volume on ECVV is estimated to be $5,000 million.
By the end of 2009, it had over 2,000,000 registered users and received 800,000 buyers from 200+ countries.
While most renowned best B2B websites seem to be selling everything, Fibre2Fashion has maintained its focus on, well, fashion. It was built with an aim to bolster and serve the textile fraternity. The portal currently offers analysis reports, business solutions, magazines and much more along with their products. It is a fantastic business to business marketing place for buyers all around the world. The website is Indian and thus features mostly Indian suppliers. However, the quality is impeccable.
Since its birth in 2000, it has consistently been growing leaps and bounds.
Last but not the least is, ExportersIndia.
The website was incepted in 1997 and is owned by Weblink.In Pvt Ltd., currently. Like a few companies in this list, ExportersIndia is from India as well, if you couldn't tell by the name.
It offers full support in the English language and has its headquarters in New Delhi, India. It is the largest searchable & one of the best B2B websites for variety manufacturers, exporters, and importers, suppliers, etc. It also has an app available for Android phones on Google Play.
However, it is a website that must be used with caution. Recently, quite a few reviews have spoken against it.
Tradekey is considered to be one of the largest B2B players in electronics segment. With its presence in over 240 countries, it connects traders with buyers, distributors, importers and exporters, wholesalers, retailers and manufacturers across all 240 countries through a single platform.
Ec21.com is South Korea based company which is facilitating trade opportunities to small -medium-business. It claims to have more than 1.5 Million registered business and over 3 Million products.
Global market is a M2B (manufacturers to business) marketplace which connects the Chinese manufacturers to the marketplaces.
To ensure quality suppliers globalmarket.com gives certification to its suppliers after verification and screening for quality.
Globalmarket- Certified manufacturers, suppliers, factories, exporters from China and Hongkong
Tradeholding.com helps business to network with other businesses for trade purpose. Sellers can become a member of their portal and start trading with the buyers in the location of their choice. The portal lists its members based on the categories.
Although, this is not an exhaustive list and there are many upcoming B2B marketplaces doing well and starting to occupy good market share but, these are the best ones.
TradeHolding- international B2B Network
In our next article, we would try to cover in detail how to do business transactions effectively and successfully on these B2B portals and get the most out of it.
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Youtube video tips and tricks for more visitors#1: Optimize Your Video SEO
When it comes to YouTube, the strength of your SEO strategy can make or break the success of your videos.
Unlike social networks like Instagram and Facebook, YouTube is a search engine. In fact, it's the world's second-largest search engine after Google!
So carefully considering your search keywords and optimizing your videos for them can help you to reach a much larger audience on the platform.
The YouTube algorithm is very complex, with hundreds of indicators contributing to the SEO ranking of your videos.
Here's what we recommend to give your videos the best chance of SEO success:
#1: Pick Your SEO Keywords Carefully
If you're new to the world of SEO, the first place to start is deciding on one or two keywords that you want to optimize for.
Your goal is for your videos to appear at the top of any searches that contain the keywords you have chosen as part of your SEO strategy.
It's important to choose keywords for your videos that match the true intent of your content, receive enough search traffic, are a good channel fit, and aren't flooded with lots of competition.
Knowing what makes for the best keywords for your videos isn't always easy. It can be hard to know which keywords receive a high volume of searches, and which ones stand a chance of ranking highly based on your channel's performance.
Thankfully there are plenty of tools to help you figure this out. At Later, we use TubeBuddy to explore relevant keyword volumes, competition levels, and how well we can optimize for a specific keyword.
Alternatively, you could always research similar-sized competitors for some inspiration. Take note of which videos have the highest number of views and what keywords they are optimized for.
#2: Include Your SEO Keywords in Key Fields
Once you've nailed down the right SEO keywords for your YouTube video, it's time to optimize your videos with them.
To do this, you'll need to strategically weave your keywords into these key fields.
Video file name (Note: this must be done before you upload your video to YouTube)
Video title
Video description
Tags
TIP: Stuffing multiple keywords into your video titles, description, and tags could actually harm your video performance. Instead, include just one or two keywords, and then add relevant synonyms to your video description.
#3: Add Your Video to an SEO-targeted Playlist
The YouTube algorithm doesn't just take into account an individual video as it determines its ranking, it also looks at your YouTube channel as a whole, and even the playlist a video is part of.
Grouping similar themed videos together in an SEO-targeted playlist will give your videos an extra SEO boost - and it's great for related content discovery too!
Youtube video tips and tricks for more visitors#2: Add Closed Captions for Improved Ranking
It goes without saying that adding closed captions are a good idea for inclusivity and community building, but did you know they can also help with your SEO ranking?
YouTube automatically adds subtitles to your video if you select a language during the upload process, but this can take a while to generate for longer videos - and isn't always the best for accuracy.
At Later, we use the speech to text transcription service Temi to generate our closed captions, and then add them during the video upload process on YouTube. This service costs $0.25 per minute of video audio, and also supports translations.
Alternatively, you can use YouTube Studio to review and edit your auto-generated transcription when it's ready, so you always have perfect captions for your community to read.
Youtube video tips and tricks for more visitors#3: Regularly Encourage Likes, Subscribes, and Shares Throughout Your YouTube Video
Much like on Instagram, the more engagement your YouTube content receives, the better it will perform and the more views it will receive.
It may feel a bit uncomfortable to ask your viewers to subscribe to your channel and give your video a thumbs up, but these verbal prompts can make a huge difference to your success on the platform.
And there are always ways to make this feel more natural. Try framing your calls to action with an incentive or rationale, such as: "Subscribe to my channel so you never miss… " or "Give this video a thumbs up if you found it helpful, so I know whether to create another video about…"
Similarly, you can add on-screen text graphics that act as a visual call-to-action. Even a simple text overlay can be an effective way to drive more actions and boost your video views.
Youtube video tips and tricks for more visitors#4: Create Eye-catching Thumbnails
As we covered earlier in the blog post, YouTube is a visual search engine.
So with this in mind, an eye-catching thumbnail that teases the value of your content can make all the difference when it comes to your video's view count.
Take note of how social media coach and entrepreneur Vanessa Lau uses easy to read, attention-grabbing text overlays on all of her YouTube video thumbnails, often paired with an emotive reaction:
Your video thumbnail is the best way to entice people on YouTube to click play, so it's worth keeping text clear and easy to read. Having a consistent design can also reassure viewers that your content is well-produced, professional, and therefore reliable.
Youtube video tips and tricks for more visitors#5: Add Pop-up Cards and Video Chapters to Optimize for Clicks and Traffic
The great thing about YouTube is that you can add clickable video elements, such as cards and end screens, to drive as much traffic as possible from your videos.
With YouTube cards, you can add prompts for a specific YouTube video or playlist, channel, poll, or a link to your website throughout your video. All you have to do is select "Add cards" during the video upload process.
NOTE: You have to be accepted onto YouTube's Partner Program before you can link to your website from your YouTube video cards. The eligibility criteria for this is:
Follow all the YouTube monetization policies.
Live in a country or region where the YouTube Partner Program is available.
Have more than 4,000 valid public watch hours in the last 12 months.
Have more than 1,000 subscribers.
Have a linked AdSense account.
Consider prompting your viewers to click a pop-up card in your video script, or add in a custom graphic to draw even more attention to it.
YouTube is also rolling out the functionality to add Chapters to YouTube videos, which make it easier for viewers to navigate through your content and find exactly what they're looking for. To set up chapters for your videos, you'll need to input timestamps and the chapter's title .
Video Chapters will be shown in blocks as viewers scrub through your video, and are also listed in the video description for easy navigation.
Youtube video tips and tricks for more visitors#6: Factor in Footage for a 15 Second End Screen
At the end of each YouTube video, you have the opportunity to add a promotional end screen to encourage more views and subscribes for your channel!
YouTube video end screens come in a variety of templates, each with a different layout to promote other YouTube videos or channel subscribes.
But one important thing to remember is that this video end screen has to sit on top of your video footage… so it's worth factoring this into your video production.
Add 15 seconds of footage to the end of your video, either in the form of a graphic or a still shot, to give your end screen time to shine!
Youtube video tips and tricks for more visitors#7: Pin a Comment on Your Published YouTube Video to Encourage Engagement
Okay, so technically this is a tip for after you publish your first YouTube video, but it's still a good one to remember.
Writing a comment on your YouTube video and pinning it is a great way to encourage more comments and engagements, which can be a huge win for improving your ranking on YouTube.
Try to think of a strong call-to-action that will drive as many replies or interactions as possible. Asking a simple question can be an easy way to boost the number of comments your video receives, and can also work wonders for creating a sense of community around your channel.
Youtube video tips and tricks for more visitors#8: Share Your YouTube Videos on Social
Once your YouTube video is published and out in the wild, it's a great idea to cross-promote it on your other social media channels.
The number of views your video receives in its first 48 hours can be a strong indicator to the YouTube algorithm, so every little bit helps when it comes to driving initial views.
You can embed YouTube videos on LinkedIn or your website, or share teaser clips on Instagram, Facebook, or Twitter!
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Products that Generate Maximum Online Interest
top product categories | % |
---|---|
Electronics | 34 |
Apparel and Accessories | 30 |
Books | 15 |
Beauty and Personal Care | 10 |
Home and Furnishing | 6 |
Healthcare | 3 |
Baby Care | 2 |
top product categories | % |
---|---|
Apparel and Accessories | 84 |
Electronics | 71 |
Books | 62 |
Beauty and Personal Care | 64 |
Home and Furnishing | 61 |
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हर व्यवसाय के लिए प्रमुख चालकों में से एक उपभोक्ता होता है। प्रतिस्पर्धा में आगे बने रहने के लिए लोगों की अच्छी आवाजाही बनाए रखना महत्वपूर्ण है।
चाहे वह ऑनलाइन स्टोर हो या दुकान, लोगों की आवाजाही की मात्रा, बिक्री के माध्यम से उत्पन्न राजस्व की राशि को निर्धारित करती है। उद्यम के फलने-फूलने और उज्जवल भविष्य सुनिश्चित करने के लिए कुछ कदमों का पालन करना आवश्यक है, जो यह सुनिश्चित करेंगे कि लोगों की आवाजाही समय के साथ बढे।
दुकान में लोगों की आवाजाही बढ़ाने के लिए कुछ सुझाव
विपणन रणनीतियों को बढ़ावा दें
आपको बाजार में अपनी दुकान को ध्यान आकर्षित करने योग्य बनाना चाहिए। आपको यह सुनिश्चित करना चाहिए कि ग्राहक आपके ब्रांड के बारे में जाने और उत्पादों को कहाँ से प्राप्त करना है, यह भी जाने। एक अच्छे स्थान पर अपनी भौतिक उपस्थिति को दूसरों से ज्यादा स्पष्ट बनाएं, ताकि ज्यादा लोगों को ध्यान जाए और ग्राहकों की आवाजाही बढ़े। ब्रांड जागरूकता का निर्माण करने के लिए स्थानीय विपणन रणनीतियों को चुने। स्थानीय अखबारों में विज्ञापन देना या प्रत्यक्ष मेल करना इस मामले में रचनात्मक हो सकता है। शुरूआत में आपको केवल अपने ब्रांड के विषय में जागरूकता बढ़ाना है और स्थानीय लोगों के दिमाग में एक छवि बनाना है।
ग्राहक जो चाहते हैं, उन्हें वही दें
अपनी दुकान में सबसे अधिक मांग वाले उत्पाद रख कर ग्राहकों की ज्यादा आवाजाही सुनिश्चित करें। जब ग्राहकों को यह समझ में आएगा कि आपकी दुकान वह जगह है, जहाँ चाहे गए उत्पाद निश्चित तौर पर उपलब्ध होंगे, तो आपकी दुकान में लोगों की आवाजाही अपने आप ही बढ़ जाएगी। आपको यह भी पता करना आवश्यक है कि ग्राहक आपके उत्पादों और सेवाओं से खुश है या नहीं।
ग्राहक निष्ठा कार्यक्रम
निष्ठावान ग्राहकों के लिए योजना बनाएं और उन्हें लंबे समय तक अपने साथ बनाए रखें। ग्राहकों का बार-बार आना एक सफल उद्यम की नींव या आधार है। ग्राहक निष्ठा को प्रोत्साहित करने से यह सुनिश्चित होगा कि बार-बार आने वाले ग्राहकों की संख्या समय के साथ कई गुना बढ़ेगी। ग्राहकों को अपनी दुकान में फिर से बुलाने और निष्ठा का विशेष लाभ प्राप्त करने के लिए छूट और ऑफर दे।
जमीनी कार्य
अपनी दुकान में लोगों की आवाजाही बढ़ाने के लिए अपने उत्पादों के नमूने दे या अपनी सेवाओं का प्रदर्शन करें। यह उन चीजों को प्रचलित करने का बहुत अच्छा तरीका है, जो आप अपने ग्राहकों की सेवा में प्रस्तुत करना चाहते हैं। इस तरीके से आप अपने ब्रांड दृश्यता बढ़ा सकते हैं।
स्थानीय भागीदार
ऐसे भागीदारों को ढूंढे जिनका आपके व्यवसाय से नजदीकी या दूर का संबंध हो, जिससे इस प्रक्रिया में आपसी लाभ मिले।
सामने के भाग को साफ रखें
प्रवेश द्वार को साफ करके और सजाकर अत्यधिक आकर्षक बनाएं। प्रवेश द्वार को अत्यधिक आकर्षक बनाने से आपको प्रतिस्पर्धा में बढ़त मिलेगी।
ग्राहकों की ऑनलाइन आवाजाही बढ़ाने के लिए सुझाव
बिग डाटा की मदद से अपने पिछले ग्राहकों की छोटी से छोटी जानकारी पर नजर रखना, आपके लिए आगामी वर्षों में बहुत उपयोगी साबित हो सकता है। बहुमूल्य ग्राहकों की जानकारी जैसे उनकी पसंद और नापसंद के बारे में जानकारी रखने से और उसका अच्छे से उपयोग करने से ग्राहक खुश और संतुष्ट हो सकते हैं। यह दृष्टिकोण पिछले ग्राहकों को बनाए रखेगा और उन्हें निष्ठावान बनाएगा।
मौखिक माध्यम से प्रचार
अधिक से अधिक ग्राहकों की आवाजाही बढ़ाने के लिए मौखिक प्रचार सबसे शक्तिशाली तरीका है। विभिन्न माध्यमों से ग्राहकों को खुश रखें, जिससे वह आपके संतोषजनक उत्पादों और सेवाओं के बारे में दूसरों को बताने के लिए प्रेरित होंगे। प्रश्नों या मुद्दों के त्वरित उत्तर देने से ग्राहक समर्थन के विषय में मजबूत छवि बनेगी। जब ग्राहक सकुशल और सुरक्षित महसूस करेंगे, तो वह आपके साथ खरीदारी की प्रक्रिया को दोहरायेंगे।
सामाजिक मीडिया विपणन
सार्वजनिक मंचों और सामाजिक मीडिया वेबसाइट्स पर सबसे ज्यादा आवाजाही देखी जा सकती है। यही वह जगह है, जहाँ आप अपनी पहचान बनाने के लिए ऑनलाइन व्यवसायिक प्रोफाइल बना सकते हैं। ऑनलाइन विपणन सेवा प्रदाता द्वारा इस्तेमाल किए जाने वाले सामाजिक मीडिया विपणन साधन यह सुनिश्चित करेंगे कि ग्राहकों की जरूरतों के बारे में जानकारी प्राप्त करके आपका व्यवसाय उन विशिष्ट ग्राहकों की ओर ही लक्षित किया जाए। ग्राहकों को व्यक्तिगत रूप से लक्षित करने के लिए मीडिया विपणन एक उपयुक्त तरीका है। विज्ञापन और ऑनलाइन सामग्री यहाँ पर सबसे अच्छे साधन है।
निष्ठा कार्यक्रम डिजाइन करना
उन मूल्यवान ग्राहकों का पता लगाइए, जिन्होंने आपके ऑनलाइन स्टोर से खरीदारी प्रक्रिया दोहराई है। आपकी सेवाओं की प्रशंसा करके दूसरों को आकर्षित करने और ज्यादा संव्यवहार करने के लिए उन्हें प्रोत्साहित करने के लिए निष्ठा कार्यक्रम डिजाइन कीजिए।
माहौल
व्यवसाय के ऑनलाइन प्रोफाइल की सजावट शांतिदायक और आकर्षक होनी चाहिए। यह वैशिष्टय, आवाजाही बनाए रखेगा और समय के साथ ज्यादा आवाजाही आकर्षित करेगा।
मुनासिब वेबसाइट डिजाइन करना
एक सुरक्षित और मजबूत, लेकिन सुंदर आधिकारिक वेबसाइट बनाएं, ताकि उत्सुक ग्राहक आपके व्यवसाय को ढूंढ सके। अपनी वेबसाइट की पृष्ठ रैंकिंग बढ़ाने के लिए और खोजे गए पृष्ठों के शीर्ष परिणामों में आने के लिए एस.ई.ओ. साधनों से ज्यादा से ज्यादा मदद ले।
अपने स्टोर में लोगों की आवाजाही बढ़ाने के लिए ऊपर बताए गए सुझावों का पालन करें।
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