Blog by alisha ansari | Digital Diary

Product planning

product planning involved this is a making regarding the product to be produced by the enterprise and accordingly prepare the marketing programs for it beside in advance what is to be done where is to be done and when is to be done so it's the starting of the entire marketing program in a firm it is necessary that a product planning must be completed before prepare marketing program no marketing program shall be prepared if there no product because planning for all marketing activities price distribution sale promotion advertising etc..

scope of product planning

the scope of product planning and product development is very wide it include the following activities product decision the decision to start the product of a product include in the process of product planning and development every producer beside before commenting the production whether it would be profitable for him or not to start the production of the product under consideration..

size and design of product

that design of product is also a part of the process of product planning and development the size of a product maybe small medium or large design of the product include the determination of structure colour etc..

name of product

product planning and development include the determination of appropriate name of the product name of the product must be simple brief easy to pronounce and remember..

price of product determination

of price of the product is also include in product planning and development pride distinctination is perhaps the most sensitive decision to be taken by an enterprise the success or failure of all the marketing efforts depends upon its price determination..

creation of new product ideas

the internal management of company conceive the idea of new product development the management give the policy decision to the product launching and technical department makes research the marketing of a new product is a most important contributary to an industrial growth..

Alternative marketing strategies toward market segmentation market strategies play an important role in the success of marketing efforts of an enterprise keeping in few different characteristic of buyer it become necessary for a market to determine its marketing strategies according to the needs and characteristic office by so that all the physical and human resource of the enterprise maybe full exploited and marketing objective of the may be achieved... undifferentiated marketing strategy or marketing aggregation and differentiated marketing strategy concentrate upon marketing effort in the total market under this strategy a single product is a for to the entire market in other words all the customer are considered group and no change is made in the product exactly identical product of market single marketing program identical advertisement single brand single look and uniform price are the main characteristic of this strategy... advantages of undifferentiated marketing strategy market aggregation enable if her to produce large scale large scale production of a various economy it arrival the Enterprise to Adobe theories of standardization specialisation and division of work there is no need of replaying different marketing program and policy.. concentrated marketing strategy concentrated marketing strategy is quite different is strategy it does not concentrate upon marketing efforts in the total market in concentrates upon some selected segments of the market under this strategy the afford are made to discovered the market segments in which the product of the enterprise can be sold and all the efforts of the enterprise are de Villiers and devoted to this segment..
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Conference of mis is a form master plan for developing and maintaining of flow of relevant information to listen methods it is a valuable tool for planning implementing and controlling marketing for the role of mis is to identify the manager information and distribute the information at the right time and in the right text to the marketing research the needed information is developed through its various system which are called the components of components are follow... internal records the most basic informations Sab information subsystem used by marketing manager is the internal record system it provide current data on sale cost invest to reach cash flow and accounts recreable and payable many components have developed Advanced Computer Based internal record system to allow for Speed year and more comprehensive information.. marketing intelligence system the marketing intelligence system supplies marketing manager with everything information about development in the external marketing environment in four wise.. marketing research besides internal record and marketing intelligence marketing manager may often conduct marketing research to solve specific problem the marketing research can be conduct to solve product related problem problem in respect of sales promotion including advertising problem concerned with pricing problem post by external environment such as competition and problem relating to distribution.. marketing decision support system in marketing decision support system is a set of statistical tools and decision model with supporting hardware and software available to marketing manager to Asus theme in analysing data and making better marketing decisions because of the complex nature of marketing problem marketing manager need to be familiar with soup his ticket tools for analysing market and making better decisions the supporting hardware such as computer one station help manager to perform their one analysis..
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Market research process

every research problem is unique and required special imposes and approves one way to face the uniqueness of every problem is to tailor the result work according to individual needs however in practice there is a sequence of step called research process that have to be followed will adopting a research project..

identify and define problem

identifying and refining the problem is the first step in the process of solution the problem of 2 days business are divides some relate to the product other to the customer behaviour others may be advertising problem etc..

conduct a preliminary

exploration the research problem is generally state the by the marketing team the research team is supposed to conduct a thrilling minari investigation for example is same manager who not he still deciding Mighty problem as inactive advertising..

determine research objective

the researchers how begin to formulate hypothesis to fit the problem hypothesis are tentative explanation of a problem formulated on the basis of inside and knowledge about the problem the hypothesis may prove to be either right or wrong..

determine data researchers

guide the data collection to test the hypothesis sales are decline in because the product quality and price are to hide the researchers would want to cannot..

create the Research Design

the Research Design is the Grand clan for conducting the research investigation it provides a guideline for the researcher to enable him to keep it track office action and Tok now that he is moving in the right direction in collecting the data..

Need for Digital Marketing

the lead for formal letter digital marketing strategy is as follow changing Trends companies which are observe and recognise this trend do not use the normal promotional approaches which are commonly found online search companies try to understand their consumer and tailor offer accordingly this organisation used deciding strategy and everything that the internet is not one to me broadcasting tool..

liminates competition without a unique

digital marketing strategy the company will fail to allocate in a free source for it purpose or the company may take an unplanide approach towards digital marketing in both of the cases the business is stand to lose out on its market..

relationship between online market and consumer

nowadays there is a great demand of online services in the absence of a digital strategy these of importance maybe our locked leading to miss understanding about the online market of the business..

what are the ways by which digital marketing

ads value to a business. Use of digital marketing allows to lexibility We Are One can use the frequency and interest of an individual so as to come up with a marketing message for that particular person..

miserable lizard for Digital Marketing

one can get a report of how many people who open the email or have click on a particularly this will be a clear picture of the result that their digital marketing strategy is provided..

Media of advertising

in this world of Information Technology no product or service may be kept along from the consumer if producer has determine to do it media may be direct or indirect direct method of advertising refer to such techniques direct contact with the potential buyers is made indirect method involve the meritor to contact the consumer to hall for producer at present no company generally contact the consumer directly only to do market service companies Contact customer..

press

press is the interrable part of human life most of the people cannot refrain from reading a newspaper in the very morning periodical to all the Faithful companies of the main finance personal study financial magazines doctor study medical generals and like this every person studies of this interest there are two forms of place advertising newspaper and periodicals..

newspaper

newspaper are daily server the communicate development about every field whatever it is politics finance while economic sports and production on the other hand advertisement at the basic pillars for the newspaper advertisement bring in handsome revenue to newspaper there are may before types of advertisement in a newspaper .periodicals the second method of phrase advertisement is periodicals periodicals may be in the form of magazine general magazines are published weekly and monthly will journals are in general published monthly be monthly or once in a year magazines and general are markets which particularly are publish specifically targetting to a define class of reader and magazine to maybe for men a woman politics by and student these it is specialisation in advertising..

direct male

it is a form of blood the line advertising where communication are Sun directly to consumer or potential customers by male thot direct male is a different type of method the place advertising but it contains some feature of phrase advertising more ever sometimes is depend upon newspaper and periodical..

Classification of advertising

in advertising management there are different types of classification of advertising or advertisement on the basis of geographically spread this is the first part of the classification of advertising and it include three subpoints like..

National advertising

when the advertisement is broadcast across the country it is called National advertising for example Patanjali Ayurvedic product..

International advertising

this types of advertising are broadcast throughout the world and it is a process of providing information about persuing the customer are remedy the customer about the branch which are available at the global level so International advertising is also can know as Global Advertising...

local advertise

when the advertisement of a particular product or broadcast within a local area these advertisement must be according to local testis and preferences for example advertisement of FM local newspaper and so on..

on the basis of target audience

of market these is the second part of the classification of advertising and it include to subpoints like.. consumer dis advertising is based on promoting product because it define the consumer personal consumption it these advertisement the company focus on the daily use of product which are used by the customer..

discuss the importance of advertisement

advertisement is the knowledge provider elements of the marketing with the help of advertisement so is between it times without wasting much time is made time importance of advertisement..

importance to consumer advertisement

is important to consumer in following why is advertisement more and quality in the price this act gives customer in direct insurance about the quality and price..

Channel of distribution

it is fail of marketing channel of distribution indicate routines of Thor which goods and services Floor Move from producer to consumer basically distribution is with various activities such as movement and storage of goods and legal promotion and financial activities involves in the transfer of ownership from the producer to the consumer is channel of distribution for a product has it generally from the product or manufacture to the ultimate consumer or industrial user.. elements of a channel distribution root aur pathway channel is distribution is a root or with throw which goods and services flow or from the manufacture to consumer..

slow the function

channel of distribution insurance smooth and economic flow of goods throughout the market..

composition the major participants of distribution channel producer intermediate consumer.

. function of channel of distribution transfer or title of goods involved from on Channel on text next channel or to the final buyer of the product..

rule or importance of channel

of distribution in an everiven dining market distribution channel has rule in successful implementation of marketing plans and strategy they are the backbone of marking their insurance smooth and economic for good throughout the market the sixes of failure of a business depends on the role of channel of distribution..

Branding branding is the management

process by which a product is branded it is General term covering various effective activities such as giving a brand name to a product designing a brand mark and establishing and popular things it more space quickly branding is a strategy that is used by marketers to differentiate product and companies and to build economic value for both the consumer and the brand owner..

terms associate with branding

brand is a collection of symbol experience and Association connected with a product is service a person or any other fact or entire brand have become increasedly important components of culture and economic now being describes as culture Associates and personal philosophy..

what is brand name

the brand name is often used with brand alcohol is in more correctly used to specifically denote return or spoken elements of a brand in this contact it brand name constitute a type of trademark.

brand identity

it's mean how to brand owner want to consumer app receive the brand and buy extension the branded company organisation product or service the brand owner will see to bridge the gap between the brand image and the brand identity brand identities fundamental to consumer recognisation and if the brand differentiate from competitors..

brand personality

 personality is the attribution of human personality traits to a branch as a way to achieve differentiate such brand personality traits may include seriousness verb to imagination brand personality is usually built term marketing as well as packaging and graphic..

difference between brand and branding

brand is marketing tool and branding is an action branding is an act of creating a brand it involves position the company or product in the market division bra and strategicrating the name it is he once the branding process is complete the word branding has no continue relationship to the branch is the result of the branding effort is describing who we are what we do you of visual identity valuable dialogues and tone of action..

Factors influencing

marketing mix There are several market force that affect the marketing mix the marketing mix variable are control level factor and the marketing manager is free to Ultra and control such variable as he likes the market force are in portable variable and the marketing manager cannot have a hold over such variable as a likes can ad just the marketing mix in the light of such force of factor in other words there must be a suitable interaction between marketing mix variable and the environmental variables...

consumers..

consumer is one of the important mark is force that affect marketing mix the various consumer variable that affect marketing me there are change is consumer like dis like taste and preference such change maybe due to change in purchasing power leaving standards etc marketing manager needs to change the marketing mixed to meet the changing needs of the target customer..

competition

the competition effects the marketing mix the marketing mix the marketer must consider the direct competition from similar branch and also the indirect competition from substitute products There are several competition variable which are ahead..

trade factor the marketing

manager must understand that the designer are the people who finally sell the product in the market is to not enough to have a large dealer network but is equally important to have good dealer relation the various trade factor that affect marketing mix are the number of intermediate channel of distribution..

political and legal factor

the political and legal factor play an important role in the marketing system the action and policies of the government affect the marketing mix that government by modified extiding policies in respect of duties taxes licence prices and so on..