Explain the alternative marketing strategies towards segmentation

Alternative marketing strategies toward market segmentation market strategies play an important role in the success of marketing efforts of an enterprise keeping in few different characteristic of buyer it become necessary for a market to determine its marketing strategies according to the needs and characteristic office by so that all the physical and human resource of the enterprise maybe full exploited and marketing objective of the may be achieved... undifferentiated marketing strategy or marketing aggregation and differentiated marketing strategy concentrate upon marketing effort in the total market under this strategy a single product is a for to the entire market in other words all the customer are considered group and no change is made in the product exactly identical product of market single marketing program identical advertisement single brand single look and uniform price are the main characteristic of this strategy... advantages of undifferentiated marketing strategy market aggregation enable if her to produce large scale large scale production of a various economy it arrival the Enterprise to Adobe theories of standardization specialisation and division of work there is no need of replaying different marketing program and policy.. concentrated marketing strategy concentrated marketing strategy is quite different is strategy it does not concentrate upon marketing efforts in the total market in concentrates upon some selected segments of the market under this strategy the afford are made to discovered the market segments in which the product of the enterprise can be sold and all the efforts of the enterprise are de Villiers and devoted to this segment..