Product planning is the starting point of the entire marketing program

Product planning

product planning involved this is a making regarding the product to be produced by the enterprise and accordingly prepare the marketing programs for it beside in advance what is to be done where is to be done and when is to be done so it's the starting of the entire marketing program in a firm it is necessary that a product planning must be completed before prepare marketing program no marketing program shall be prepared if there no product because planning for all marketing activities price distribution sale promotion advertising etc..

scope of product planning

the scope of product planning and product development is very wide it include the following activities product decision the decision to start the product of a product include in the process of product planning and development every producer beside before commenting the production whether it would be profitable for him or not to start the production of the product under consideration..

size and design of product

that design of product is also a part of the process of product planning and development the size of a product maybe small medium or large design of the product include the determination of structure colour etc..

name of product

product planning and development include the determination of appropriate name of the product name of the product must be simple brief easy to pronounce and remember..

price of product determination

of price of the product is also include in product planning and development pride distinctination is perhaps the most sensitive decision to be taken by an enterprise the success or failure of all the marketing efforts depends upon its price determination..

creation of new product ideas

the internal management of company conceive the idea of new product development the management give the policy decision to the product launching and technical department makes research the marketing of a new product is a most important contributary to an industrial growth..