What are the factor that influence marketing
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marketing mix There are several market force that affect the marketing mix the marketing mix variable are control level factor and the marketing manager is free to Ultra and control such variable as he likes the market force are in portable variable and the marketing manager cannot have a hold over such variable as a likes can ad just the marketing mix in the light of such force of factor in other words there must be a suitable interaction between marketing mix variable and the environmental variables...
consumer is one of the important mark is force that affect marketing mix the various consumer variable that affect marketing me there are change is consumer like dis like taste and preference such change maybe due to change in purchasing power leaving standards etc marketing manager needs to change the marketing mixed to meet the changing needs of the target customer..
the competition effects the marketing mix the marketing mix the marketer must consider the direct competition from similar branch and also the indirect competition from substitute products There are several competition variable which are ahead..
manager must understand that the designer are the people who finally sell the product in the market is to not enough to have a large dealer network but is equally important to have good dealer relation the various trade factor that affect marketing mix are the number of intermediate channel of distribution..
the political and legal factor play an important role in the marketing system the action and policies of the government affect the marketing mix that government by modified extiding policies in respect of duties taxes licence prices and so on..
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