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SEO GEO AIO AEO SXO Explained: Complete Search AI Optimization Guide

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TERM HOW IT WORKS ASK YOURSELF
SEO Search Engine Optimisation
  • Rank for product keywords
  • Build backlinks from niche sites
  • Improve PDPs & collection pages
  • Fix broken links & mobile UX
 Will this help shoppers find me on Google?
GEO Generative Engine Optimisation
  • Format pages for summarization
  • Add schema: reviews, pricing, FAQs
  • Write content that AI can quote
  • Target "best X for Y" queries
 Will this help ChatGPT or AI models recommend my brand?
AIO AI Optimisation
  • Get included in AI training data
  • Use structured, rich content
  • Get featured on trusted sources
  • Keep information factual & brand-aligned
 Will AI tools recognize my brand, services & products?
AEO Answer Engine Optimisation
  • Create FAQ & how-to content
  • Use zero-click content strategies
  • Optimize for Google AI Overviews
  • Answer questions clearly
 Will this be the answer shown in AI overview?
SXO Search Experience Optimisation
  • Build fast, mobile-friendly pages
  • Add clear CTAs
  • Align content with buying intent
 Will this turn clicks into conversions?



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