What do you understand marketing management

Marketing management marketing management is a business process to manage marketing activities in profit seating and non profit organisation at different level of management marketing management is it components work marketing + management marketing is the satisfaction of consumer needs increase in sales volume and increase in organisations profit... according to Philip Kotler marketing management is the process of planning and exeuting back concept pricing and promotion and distribution of good services and ideas to create Exchange with target group that satisfy customer and organisational objective.. planning marketing programs the board marketing strategies are not enough to me the organisational goals but for this the organisation required effective marketing program such as programs include decision regarding product characteristic packaging policies related to service branding etc...