Admin Panel 

This will help customers easily identify your business online and is good for branding.
Business logo The identity of your business
The visual symbol that represents your business Appears on the top-left corner of your business website on every page
Image Guidelines
Supported format: .jpeg, .png or .gif
Recommended dimension: Square (400x400 px)
Max file size:500 KB
Note:Keep the background white or transparant (in png). For bigger display, remove all padding from the main object in your logo.
 

We created this action plan to make it simple for small organizations to grow their business with LinkedIn Pages. Whether you're a marketer at a mid-sized organization or a small business owner managing your entire online presence,  this guide is laser focused on the essentials for organic success on LinkedIn. In this 5-page action plan, you'll learn how to:
• Complete your Page for 30% more weekly views • Grow your Page followers with daily, weekly, and monthly actions • Post the right content for your target audience (plus 8 inspiring examples)
An active and updated Page will make it easier for LinkedIn members to search for, learn about, and refer your business to their broader network. Download the free LinkedIn Pages Action Plan for Small Businesses to start growing your LinkedIn presence today.

Complete your Page

First, you'll need to set up your Page and fill out the "About" tab. This step is crucial, because it establishes your business's credibility in the online community.

Fill out your overview.

Ask yourself these key questions when writing your organization's description:
• Vision: What future do you want to help create? • Mission: How will you help create that future?  • Values: What core values support your vision and decision making processes?  • Positioning: What makes your brand different?  • Products/Services: What are your core product & service offerings? 

Add your logo and cover image.

If you don't have a logo or cover image, create a free one at Canva.com. Logos should be sized at 300x300, cover images at 1536x768.

Input your organization's details.

This includes your website, headquarters, office location(s), industry, organization type, and size. Do this to increase your searchability on the platform. 

Pages that post daily get 2x the member engagement

Post engaging content

Posting consistent, compelling updates on your Page is key as you acquire and retain followers. Here are out best practices for sharing the right content for your audience(s).

Use the Content Suggestions tool. Here, you can discover topics and articles that are trending with your target audience.
• Re-share your business's best @mentions (find them under the Activity tab). Highlight the best of your brand by showcasing mentions from employees, executives, and key customers.
• Include custom images and videos in your posts. Video is 5x more likely to drive member engagement than other media types. Keep them short and authentic. Learn more about our community management partners.
• Share PowerPoints and PDFs. Upload visually rich documents to help your followers dive deep on your organization's offerings. 

• Spark conversation to win engagement. Ask a thought-provoking question, run a contest, or host a raffle. Get creative in the ways you add value. • Create a monthly content calendar. Review your analytics tab prior to see what is performing best.
• Use the 3-2-1 model. Every week, aim to publish three pieces of industry-related content, two pieces of "proud" content (content that make your employees and community feel good) and just one piece of product or service-related content.
• Schedule your posts. Using tools like Hootsuite, Buffer, or Sprinklr, you can schedule all of your content for the month in one sitting. 

Completed Pages get 30% more weekly views.

Grow your followers

On LinkedIn, we've seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you'll be on your way.

One time

Add the LinkedIn "Follow" button to your website. You may need to ask your web developer to implement the plugin, but we promise it's easy and worth your while.

Link to your Page in all of your marketing templates. Consider adding a link to your email signature, business cards, newsletters, and blogs.

Once a day

Post content daily. We recommend 1-2 times per day to establish a trusted voice within your community.

Check your Activity tab. If your Page has been @mentioned, you can re-share your best mentions to highlight why people love your brand. 

Once a week

Cross promote your Page on other social platforms to reach different audiences.

Join topical conversation with hashtags. By associating your Page with relevant hashtags in your Communities panel, you can enter a feed and participate in conversations from the perspective of your organization. 

Once a month

Switch up the hashtags in your Communities panel. Based on your current goals, consider broad (location, etc.), niche (product, etc.), and talent branding hashtags. Tap into your customers' networks. Think of top customers who'd recommend your business, and ask them to post on their network with an @mention of your Page. Re-share the posts on your Page with a thank you.

Review your Page analytics. It's hard to gain followers if you're posting the wrong content for your audience. Use analytics to find out what resonates most and where there are opportunity gaps. @mention influencers or other Pages you admire. Share why you admire or want to work with them. Avoid being spammy, and make those tagged proud to re-share your post with their broader network.

Once a quarter

Invite your personal connections to follow your Page. Starting May 2019, you can use the new "Invite to Follow" feature to send direct follow requests to your network.

Research your competitors' content. This will help you identify tactics that are working and whitespace that your organization can fill. 

You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company's Wefru Page? 

If you put in the effort to complete and optimize your Wefru website, you'll want it to be found. These brand hubs on Wefru provide an excellent opportunity to tell your story, highlight your employees, and share useful content.

You can increase your odds of showing up in the right web searches by following a few simple practices. Read on to uncover the best ways to improve the SEO of your wefru website.

How To Boost the SEO of Your Company's Wefru Website

When you want to learn about something online, what's the first thing you do? Probably run a quick search. You're not alone; Google processes an estimated 3.5 billion searches each day. Needless to say, this is a key source of inbound traffic. And you can expand your brand's search footprint by enhancing the SEO impact of your Wefru website.

Benefits of Making Your Company's LinkedIn Page SEO-friendly

Here are a couple reasons why it's worth investing the effort to continually optimize your LinkedIn Page for SEO:

More Traffic to Your Wefru website

This is fairly self-explanatory but worth mentioning. When you power up your Page's SEO, you increase your odds of being discovered not just by members using LinkedIn, but also by relevant web searchers you might've missed otherwise.

Focused User Experience

The natural result of crafting Wefru website content around keywords and terms that are important to your business is that these themes will become all the more clear to readers. And the themes will be expressed in a language that your visitors are already using, meaning it will make more sense to them.

Now that we've established the why, let's dive into the "how" when it comes to improving your LinkedIn Page's SEO visibility.

How To Use Keywords to Optimize Your Company's Wefru website

First things first: Identify and use keywords. You're probably familiar with keyword optimization as it pertains to website development or content creation, but how can keywords make your Wefru website more discoverable?

Once you've optimized your brief tagline, you can turn your attention to the 'About' section, which includes a longer-form overview of your business as well as details like the size of your company, the industry you're in, your specialties, and your website URL.

Write a Strong 'About' Section

With relevant keywords in mind, work to craft an engaging overview that answers questions your audience might have. We recommend the following framework for this area:

• Vision. What future do we want to help create?
• Mission. How do we create that future?
• Values. Who are we? How do we work?
• Positioning. What makes our brand different?
• Tagline. Our brand summed up in one line.
• Products/Services. Here's what we provide.

Link to Your Website

Chances are, the bulk of the information users are looking for on your wefru Page also exists on your website. After all, for most brands, your website serves as the primary resource for existing and prospective customers, vendors, and employees. Include your website URL on your wefru Page to drive traffic to your site.

Add Other Company Details

Completing your wefru Page in its entirety helps users find your company with ease. Additional company details - like size, industry, and specialties - help paint a complete picture of your organization. 

How To Add Compelling Imagery to Your Wefru Page

Last, but not least, think about the imagery included on your company's Page. A complete wefru Page includes a logo and banner image. Members are likely to move on quickly if they're met with a bland and generic display.

• Logo. Your company logo is displayed next to your company name. The standard logo size for wefru is 300 x 300 pixels.

• Banner image. This image takes up a considerable amount of space at the top of your company Page, so use it to your advantage. Recommend specs for you wefru banner image are 1536 x 768 pixels.

Update Frequently to Keep Google in the Loop

Not only do regular updates to your Page help maintain visibility with your followers, but they also can assist your ranking on Google. Consistent fresh content gets indexed and helps the search engine recognize your Page as active and valuable source of information.

Get Discoverable with an SEO-Friendly wefru Page

To make the most of your presence on wefru, it's important that your company wefru Page can easily be found. By filling out your company's wefru Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your wefru Page will be positioned for valuable search rankings.

For more ways to make the most of your company wefru Page, download the wefru Pages Small Business Action Plan or Enterprise Playbook.

Keywords are the words and phrases users are searching for online. They're what your audience members type into Google and other search engines in hopes of finding helpful results. They're how normal people talk about things related to your business, so keep this in mind as you enter the discovery phase. Sometimes, what people are searching for is not what you call your products or services.

To determine which keywords should be featured on your Wefru Profile, think about your key offerings. Your industry, location, and specialties are all important keywords to make prevalent throughout your Wefru Profile.

There are a number of tools you can use for keyword research including:

• Google Search Console/Keyword Planner
• Moz Keyword Explorer
• SEMRush

Why Are Keywords Important for SEO on Wefru?

Wefru Profile are crawled by search engines, so if you aren't making your target keywords prominent you might be missing an opportunity. And it's not just about technical SEO - you always want to provide clarity for a curious user.

For example, Google will display up to 156 characters of your page text in its search results, so we recommend including relevant keywords at the very beginning of your company tagline, helping the search engine and its users quickly understand what you're about.

How to Incorporate Keywords in Your Tagline

Consider this small patch of real estate underneath your banner to be your company's "elevator pitch." You want to convey, as quickly as possible, what you do and who you serve.

Step1 : Carry out a keyword research

Although SEO is leaning towards encouraging users to create thought-leadership types of content, keywords still play an important role. Finding the right keywords will help you dominate the search results and satisfy your target audience.

While choosing your target keywords, define the following:

-The volume of searches for a particular keyword in a given timeframe. Using the wrong keywords will lead to a waste of your time and budget.

-Understand the searcher intent behind keywords you want to use.

-Research resources to create competitive content already shown up in the search results.

-Focus on long-tail keywords. They might have a low search volume, but they still give a high possibility to rank on the SERPs. People usually use longer keyword phrases when they want to find out more specific information about a particular topic. 

Once you find the target keywords, make sure to include them in the right places:

• Title
• URL
• Meta description: keep it between 150-160 characters
• Within your content: use keywords in H1-H6 tags
• Image names and alt image tags

Structure your content

If you want to create great content, follow a solid structure. First, identify the main part of your post. Dividing it into different parts can make your writing easier and faster. Once you structure your content, you can work on each part separately without any time to organize your thoughts. Each piece of content should include an introduction, main body and conclusion. You can divide the body into different parts and write your content that showcases your personality and resonates with your audience.

Step2. Use small paragraphs

One thing to keep in mind is to keep your paragraphs short. It doesn't mean that each sentence needs to start on a new line, but the paragraphs should be arranged logically and have their own idea. Stick to small paragraphs (about 2-3 sentences). Use different formatting options, such as add bullet points, highlight text, change your font. That makes it easier for mobile users to read the content and make your content less boring.

Starting off your texts with the focus keyphrase Keyphrase in first paragraph.

Image result for Starting off your texts with the focus keyphrase Keyphrase in first paragraph. When writing a post or a page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and for search engines to find your content.

Use Headers (H1s, H2s, H3s)

Headers add structure so content is easily digestible for users and search engine crawlers. To optimize for crawlers, you can add H1 and H2 tags. An H1 tag is a header, usually the title of the post. An H2 is a subheader of the H1. An H3 is a subheader of the H2, and so on, all the way to H6s. Best practice for SEO is to use only one H1, with no limits on H2s - H6s. There is usually an option on blog platforms to select certain content as H1s or H2s, just as you would change the font.

Text length: Use the optimal content length

Recommended minimum of 300 words. For a typical blog post, 300 to 500 words should be the minimum word count. This is because Google likes longer content as it tends to get more likes and mentions in social media. Therefore, longer posts have good chances of ranking better in the search.
The optimal content length is around 2000 words. But it shouldn't be your number one goal to write 2000 words every time.