What Are Keywords on Wefru? | Why Are Keywords Important for SEO on Wefru?

Keywords are the words and phrases users are searching for online. They're what your audience members type into Google and other search engines in hopes of finding helpful results. They're how normal people talk about things related to your business, so keep this in mind as you enter the discovery phase. Sometimes, what people are searching for is not what you call your products or services.

To determine which keywords should be featured on your Wefru Profile, think about your key offerings. Your industry, location, and specialties are all important keywords to make prevalent throughout your Wefru Profile.

There are a number of tools you can use for keyword research including:

• Google Search Console/Keyword Planner
• Moz Keyword Explorer
• SEMRush

Why Are Keywords Important for SEO on Wefru?

Wefru Profile are crawled by search engines, so if you aren't making your target keywords prominent you might be missing an opportunity. And it's not just about technical SEO - you always want to provide clarity for a curious user.

For example, Google will display up to 156 characters of your page text in its search results, so we recommend including relevant keywords at the very beginning of your company tagline, helping the search engine and its users quickly understand what you're about.

How to Incorporate Keywords in Your Tagline

Consider this small patch of real estate underneath your banner to be your company's "elevator pitch." You want to convey, as quickly as possible, what you do and who you serve.