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How to write perfect Title Tags for seo

Title Tags: Short, but Powerful

Title tag play a major role in attracting traffic to your wefru website. On your website, the title shows up in the tab at the top of the browser 

What is a Title Tag?

On the search engine results page (SERP), the title is the main part of a site's listing. It shows up in blue, in bigger font than everything else, and is hyperlinked back to your website.

Tips for Writing Title Tags

1. Write unique titles for every page.

2. Pay attention to length.

3. Use your target keyword (but don't overdo it).

4. Be descriptive of what's on the page.

5. Make a (brief) case for what's on the page.

 

1. Write unique titles for every page.

Every page on your website is unique and your title tags should reflect that. Make sure you customize the title tags on each page of your website so that they accurately describe what's on that specific page. You want your title tag to signal to search engines what the individual page is about.

Plus, having a clear and accurate title is more useful to anyone who sees the page in the search listings.

2. Pay attention to length.

Google and other search engines will display 50-60 characters of a title tag in the search results before cutting it off, so you should generally aim for title tags that are around 50 characters or less.

To be safe, you want the most important or descriptive words in the keyword toward the beginning so they're less likely to get cut off. If you like to include your brand name in every title tag (which can be a good idea for recognizable brands), put it at the end, behind the words that describe what's on the specific page.

3. Use your target keyword (but don't overdo it).

Every page on your website should answer a question or provide valuable information someone will be searching for. Your website will be more useful to those people if it shows up in search for the right term – just when they're looking for the information you provide.  So for each page, you should have a target keyword (or a few) in mind.

Since Google's algorithm uses the title tag as one of the main ways to determine what a page is about, it's a good opportunity for you to include the main keyword or keywords you're targeting for that page. That makes it clear to Google that this page is relevant for anyone searching for that specific term. Just make sure not to fall for keyword stuffing. 

4. Be descriptive of what's on the page.

When your web page does show up in search engines, a lot of people will decide whether or not to click based on your title tag. If they click and come to a web page that isn't what they expect based on the title, they'll likely click that back button right away and look for another result to try.

You want your title tag to provide an accurate description of what people will see when they choose to visit the web page. When people's expectations match what they see on the page, it means a lower website bounce rate and a longer time spent on the site – metrics that signal to Google your page is valuable and should keep ranking high.

More importantly, it creates a better experience for your visitors. You want every visitor to like what they see and hopefully come back for more.  If your title tag isn't clear, that's less likely to happen.

5. Make a (brief) case for what's on the page.

You don't have a lot of space for this, but use what you have to differentiate what makes your web page so great. Often this can be accomplished by adding an adjective in front of the descriptive keyword or additional description behind it.  For blog posts and articles, a good title tag often looks a lot like a good headline, so you may be able to use the headline you've already written.

Make sure you really think about what on the page is most valuable or important to your target audience. Your title tag should emphasize the value your page provides to them.

 

 

 

 


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