Local SEO

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

If you have a physical storefront, local SEO is critical. While standard SEO helps on a global or national scale, local SEO focuses on regional search results. Localization techniques help your business appear in searches for local companies, such as "hot wings near me."

Local SEO tactics include:

• Putting your name, address, and phone number  on every website page.
• Ensuring NAP accuracy in local directories, business listings, and social profiles.
• Creating and maintaining your Google Business Profile.