What Is PPC(pay per click) Marketing

Pay Per Click(PPC)

PPC also called pay per click. pay-per-click marketing is one approach of paid advertising which enables your website to rank higher and appear among the top search results. It allows you to bid on keywords to target specific audiences or certain platforms, yielding focused and more significant responses.

a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you're paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you've made a hefty profit.

PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.

How does Pay-per-click marketing work?

• PPC marketing generates excellent visibility and constant traffic to your website.
• PPC marketing campaigns are designed around the right keywords. Their well-structured network makes them highly effective.
• PPC is strongly action-driven and focused. Creating an organic presence is a long-term task. Compared to organic traffic creation, PPC marketing gives faster results.
• PPC enables you to reach out to an audience that is not familiar with your brand. PPC marketing widens your reach and thus, increases your potential response opportunities.
• With PPC, the results are measurable. You can measure impressions, views, and click-throughs. One way to create measurable lead generation is to set up campaign tracking on your website.
• A PPC marketing campaign is time-saving. You can set up and start a campaign on any landing page and stop at any time.

Tools For Pay Per Click(PPC)

• Insight Tools give insights into competitors' keywords, ads, and the strengths and weaknesses of the competitors. Examples- Keyword Planner Tool, Bling Ads Intelligence, SEMRush, SpyFu.
• Build Tools to create new PPC marketing campaigns and expand existing PPC accounts. Examples- Excel, Adwords Editor, Bling Ads Editor, Unbounce, WordPress.
• Collaborative Tools such as Dropbox, OneDrive, G Suite, and Box enable the entire team to access images, documents, files, and all the assets in the account.
• Project Management Tools such as Trello, Podio, Jira, TeamworkPM, and so on handle project management tasks.