Technical SEO

Technical SEO refers to anything you do that makes your site easier for search engines to crawl and index. Technical SEO, content strategy, and link-building strategies all work in tandem to help your pages rank highly in search.

Technical SEO is a beast that is best broken down into digestible pieces. If you're like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we've covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items.Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.

Why Is Technical SEO Important?

Technical SEO can greatly impact a website's performance on Google.

If pages on your site are not accessible to search engines, they won't appear or rank in search results-no matter how valuable your content is.

This results in a loss of traffic to your website and potential revenue to your business.

Plus, the page speed and mobile-friendliness of a website are Google-confirmed ranking factors.

If your pages load slowly, users may get annoyed and leave your site. User behaviors like this may signal that your site doesn't create a positive user experience. As a result, Google may not rank your site well.