What is branding what are the factor considered will selecting brand name

Branding branding is the management process by which a product is branded it is the general term covering various activities such as giving a brand name to product designing a brand mark and establishing and popularity in selecting a good brand name various aspect require careful consideration very commonly manufacture invite brand name from the consumer details and agency... factors consider will selecting brand name the name should redeli come to the mind of customer and the name should be easy to read and understand and it should to be to remember it is should as per as possible in nature... advantages of brandish to the manufacturing it identify the product and IT form other committing product and its saves advertise caused if brand name is popular and it properly promote brand name create a confidence and Goodwill for the product