What do you understand by direct marketing

Why direct marketing the growth of direct marketing in India can be attributed to environmental complexitation and the concept of virgining power we have monitor that the Indian market is today much more competitive than it was is the beginning of 1990 in 7 product categories one can observe ration aspecially in urban markets with in health competition the farm course of reaching out the market has also increase.. what is direct marketing direct marketing is an interactive mode of marketing thought which the marketer reach out to his target market at any location that direct Marketing Association of USA as define direct marketing as an interpreting system of marketing which uses one or more advertising media to effect a measurable response and or transaction at any location... database development database marketing is a most effective voice to customise the marketing mix to shoot target markets this have not only in customise the offering but also it's delivery given the development in the area of Information Technology software like Geography call information system today it is possible to deliver the right product with the bright message and related information it also include the development of the customer this database of potential customer... characteristic of a good database health heart each for many decide to develop its a wonder database is customer or proposes should be treated as an individual entity and have a separate record for him her should access the marketing database and e such marketing report should an all the remain information and access details like name address telephone number frequency of product use experience with the product industry and decision making unit for organisation consumer.. direct marketing mix marketing mills in the direct marketing motorbile and large TV in the same except for communication program and customer service which have acquired a new meaning for example if the their marketing guarantee delivery of product within a different time frame and promise to tag it back it case it fails of life up to customer acceptation and return his or her money..