Explain the concept of service marketing

Concept of service marketing

service marketing is marketing based on relationship and value it may be used to market a service of a product with the increasing from service in the Global economic service marketing has become important market service is different from marketing goods because of the unique characteristic of service namely in intangibility please ability and inspirability..

paradigm in service marketing

the present marketing scenario is a lot more different from what is used to be earlier trap believe me chat perception and attitude of the consumer has changed time in usually discuss below are the news that of Paradise for modern

marketing in term of service..

service categories service industry seems to be more complicated than the manufacturing industry the service can be either intangible of intangible people in oriented or product oriented these are further classified into the following major categories based on their applicability..

people processing services

people processing hair refer to the physical presence of the customer at the service system all location to devil the service for example a person needs to which physically present at the salon to get a haircut.. product processing services service are related to a specific product or its procedure with Limited or no environment of the customer for instance the service affair by packet and movers are primary concerned with the safe shifting of customers belonging furniture and asset from and one place to another..

Information processing service

these are unique from a time table product where the Information Act as a product or information technology is used as decision or considered to be critical due to messing investment and a high level of therefore absolute customer involvement can be seen our hair