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Image Guidelines for Add Business Logo on wefru profile


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This will help customers easily identify your business online and is good for branding.
Business logo The identity of your business
The visual symbol that represents your business Appears on the top-left corner of your business website on every page
Image Guidelines
Supported format: .jpeg, .png or .gif
Recommended dimension: Square (400x400 px)
Max file size:500 KB
Note:Keep the background white or transparant (in png). For bigger display, remove all padding from the main object in your logo.
 


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wefru Pages Action Plan for Small Businesses


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We created this action plan to make it simple for small organizations to grow their business with LinkedIn Pages. Whether you're a marketer at a mid-sized organization or a small business owner managing your entire online presence,  this guide is laser focused on the essentials for organic success on LinkedIn. In this 5-page action plan, you'll learn how to:
• Complete your Page
 for 30% more weekly views • Grow your Page followers with daily, weekly, and monthly actions • Post the right content for your target audience (plus 8 inspiring examples)
An active and updated Page will make it easier for LinkedIn members to search for, learn about, and refer your business to their broader network. Download the free LinkedIn Pages Action Plan for Small Businesses
 to start growing your LinkedIn presence today.

 

Complete your Page

First, you'll need to set up your Page and fill out the "About" tab. This step is crucial, because it establishes your business's credibility in the online community.

Fill out your overview.

Ask yourself these key questions when writing your organization's description:
• Vision:
 What future do you want to help create? • Mission: How will you help create that future?  • Values: What core values support your vision and decision making processes?  • Positioning: What makes your brand different?  • Products/Services: What are your core product & service offerings? 

Add your logo and cover image.

If you don't have a logo or cover image, create a free one at Canva.com. Logos should be sized at 300x300, cover images at 1536x768.

Input your organization's details.

This includes your websiteheadquartersoffice location(s)industryorganization type, and size. Do this to increase your searchability on the platform. 

 

Pages that post daily get 2x the member engagement

Post engaging content

Posting consistent, compelling updates on your Page is key as you acquire and retain followers. Here are out best practices for sharing the right content for your audience(s).

Use the Content Suggestions tool. Here, you can discover topics and articles that are trending with your target audience.
• Re-share your business's best @mentions
 (find them under the Activity tab). Highlight the best of your brand by showcasing mentions from employees, executives, and key customers.
• Include custom images and videos in your posts.
 Video is 5x more likely to drive member engagement than other media types. Keep them short and authentic. Learn more about our community management partners.
• Share PowerPoints and PDFs.
 Upload visually rich documents to help your followers dive deep on your organization's offerings. 

• Spark conversation to win engagement. Ask a thought-provoking question, run a contest, or host a raffle. Get creative in the ways you add value. • Create a monthly content calendar. Review your analytics tab prior to see what is performing best.
• Use the 3-2-1 model. 
Every week, aim to publish three pieces of industry-related content, two pieces of "proud" content (content that make your employees and community feel good) and just one piece of product or service-related content.
• Schedule your posts. 
Using tools like Hootsuite, Buffer, or Sprinklr, you can schedule all of your content for the month in one sitting. 

Completed Pages get 30% more weekly views.

Grow your followers

On LinkedIn, we've seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you'll be on your way.

One time

Add the LinkedIn "Follow" button to your website. You may need to ask your web developer to implement the plugin, but we promise it's easy and worth your while.

Link to your Page in all of your marketing templates. Consider adding a link to your email signature, business cards, newsletters, and blogs.

Once a day

Post content daily. We recommend 1-2 times per day to establish a trusted voice within your community.

Check your Activity tab. If your Page has been @mentioned, you can re-share your best mentions to highlight why people love your brand. 

Once a week

Cross promote your Page on other social platforms to reach different audiences.

Join topical conversation with hashtags. By associating your Page with relevant hashtags in your Communities panel, you can enter a feed and participate in conversations from the perspective of your organization. 

Once a month

Switch up the hashtags in your Communities panel. Based on your current goals, consider broad (location, etc.), niche (product, etc.), and talent branding hashtags. Tap into your customers' networks. Think of top customers who'd recommend your business, and ask them to post on their network with an @mention of your Page. Re-share the posts on your Page with a thank you.

Review your Page analytics. It's hard to gain followers if you're posting the wrong content for your audience. Use analytics to find out what resonates most and where there are opportunity gaps. @mention influencers or other Pages you admire. Share why you admire or want to work with them. Avoid being spammy, and make those tagged proud to re-share your post with their broader network.

Once a quarter

Invite your personal connections to follow your Page. Starting May 2019, you can use the new "Invite to Follow" feature to send direct follow requests to your network.

Research your competitors' content. This will help you identify tactics that are working and whitespace that your organization can fill. 


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How To Boost the SEO of Your Organization s wefru website


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You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company's Wefru Page? 

If you put in the effort to complete and optimize your Wefru website, you'll want it to be found. These brand hubs on Wefru provide an excellent opportunity to tell your story, highlight your employees, and share useful content.

You can increase your odds of showing up in the right web searches by following a few simple practices. Read on to uncover the best ways to improve the SEO of your wefru website.

How To Boost the SEO of Your Company's Wefru Website

When you want to learn about something online, what's the first thing you do? Probably run a quick search. You're not alone; Google processes an estimated 3.5 billion searches each day. Needless to say, this is a key source of inbound traffic. And you can expand your brand's search footprint by enhancing the SEO impact of your Wefru website.

Benefits of Making Your Company's LinkedIn Page SEO-friendly

Here are a couple reasons why it's worth investing the effort to continually optimize your LinkedIn Page for SEO:

More Traffic to Your Wefru website

This is fairly self-explanatory but worth mentioning. When you power up your Page's SEO, you increase your odds of being discovered not just by members using LinkedIn, but also by relevant web searchers you might've missed otherwise.

Focused User Experience

The natural result of crafting Wefru website content around keywords and terms that are important to your business is that these themes will become all the more clear to readers. And the themes will be expressed in a language that your visitors are already using, meaning it will make more sense to them.

Now that we've established the why, let's dive into the "how" when it comes to improving your LinkedIn Page's SEO visibility.

How To Use Keywords to Optimize Your Company's Wefru website

First things first: Identify and use keywords. You're probably familiar with keyword optimization as it pertains to website development or content creation, but how can keywords make your Wefru website more discoverable?


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How To Optimize Your wefru website ‘About’ Section


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Once you've optimized your brief tagline, you can turn your attention to the 'About' section, which includes a longer-form overview of your business as well as details like the size of your company, the industry you're in, your specialties, and your website URL.

Write a Strong 'About' Section

With relevant keywords in mind, work to craft an engaging overview that answers questions your audience might have. We recommend the following framework for this area:

  • Vision. What future do we want to help create?
  • Mission. How do we create that future?
  • Values. Who are we? How do we work?
  • Positioning. What makes our brand different?
  • Tagline. Our brand summed up in one line.
  • Products/Services. Here's what we provide.

Link to Your Website

Chances are, the bulk of the information users are looking for on your wefru Page also exists on your website. After all, for most brands, your website serves as the primary resource for existing and prospective customers, vendors, and employees. Include your website URL on your wefru Page to drive traffic to your site.

Add Other Company Details

Completing your wefru Page in its entirety helps users find your company with ease. Additional company details - like size, industry, and specialties - help paint a complete picture of your organization. 

How To Add Compelling Imagery to Your Wefru Page

Last, but not least, think about the imagery included on your company's Page. A complete wefru Page includes a logo and banner image. Members are likely to move on quickly if they're met with a bland and generic display.

  • Logo. Your company logo is displayed next to your company name. The standard logo size for wefru is 300 x 300 pixels.

  • Banner image. This image takes up a considerable amount of space at the top of your company Page, so use it to your advantage. Recommend specs for you wefru banner image are 1536 x 768 pixels.

Update Frequently to Keep Google in the Loop

Not only do regular updates to your Page help maintain visibility with your followers, but they also can assist your ranking on Google. Consistent fresh content gets indexed and helps the search engine recognize your Page as active and valuable source of information.

Get Discoverable with an SEO-Friendly wefru Page

To make the most of your presence on wefru, it's important that your company wefru Page can easily be found. By filling out your company's wefru Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your wefru Page will be positioned for valuable search rankings.

For more ways to make the most of your company wefru Page, download the wefru Pages Small Business Action Plan or Enterprise Playbook.


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What Are Keywords on Wefru? | Why Are Keywords Important for SEO on Wefru?


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Keywords are the words and phrases users are searching for online. They're what your audience members type into Google and other search engines in hopes of finding helpful results. They're how normal people talk about things related to your business, so keep this in mind as you enter the discovery phase. Sometimes, what people are searching for is not what you call your products or services.

To determine which keywords should be featured on your Wefru Profile, think about your key offerings. Your industry, location, and specialties are all important keywords to make prevalent throughout your Wefru Profile.

There are a number of tools you can use for keyword research including:

  • Google Search Console/Keyword Planner
  • Moz Keyword Explorer
  • SEMRush

Why Are Keywords Important for SEO on Wefru?

Wefru Profile are crawled by search engines, so if you aren't making your target keywords prominent you might be missing an opportunity. And it's not just about technical SEO - you always want to provide clarity for a curious user.

For example, Google will display up to 156 characters of your page text in its search results, so we recommend including relevant keywords at the very beginning of your company tagline, helping the search engine and its users quickly understand what you're about.

How to Incorporate Keywords in Your Tagline

Consider this small patch of real estate underneath your banner to be your company's "elevator pitch." You want to convey, as quickly as possible, what you do and who you serve.


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Tips for an awesome and SEO friendly Content


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Step1 : Carry out a keyword research

Although SEO is leaning towards encouraging users to create thought-leadership types of content, keywords still play an important role. Finding the right keywords will help you dominate the search results and satisfy your target audience.

While choosing your target keywords, define the following:

-The volume of searches for a particular keyword in a given timeframe. Using the wrong keywords will lead to a waste of your time and budget.

-Understand the searcher intent behind keywords you want to use.

-Research resources to create competitive content already shown up in the search results.

-Focus on long-tail keywords. They might have a low search volume, but they still give a high possibility to rank on the SERPs. People usually use longer keyword phrases when they want to find out more specific information about a particular topic. 

Once you find the target keywords, make sure to include them in the right places:

  • Title
  • URL
  • Meta description: keep it between 150-160 characters
  • Within your content: use keywords in H1-H6 tags
  • Image names and alt image tags

Structure your content

If you want to create great content, follow a solid structure. First, identify the main part of your post. Dividing it into different parts can make your writing easier and faster. Once you structure your content, you can work on each part separately without any time to organize your thoughts. Each piece of content should include an introduction, main body and conclusion. You can divide the body into different parts and write your content that showcases your personality and resonates with your audience.

 

Step2. Use small paragraphs

One thing to keep in mind is to keep your paragraphs short. It doesn't mean that each sentence needs to start on a new line, but the paragraphs should be arranged logically and have their own idea. Stick to small paragraphs (about 2-3 sentences). Use different formatting options, such as add bullet points, highlight text, change your font. That makes it easier for mobile users to read the content and make your content less boring.

Starting off your texts with the focus keyphrase Keyphrase in first paragraph.

Image result for Starting off your texts with the focus keyphrase Keyphrase in first paragraph. When writing a post or a page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and for search engines to find your content.

Use Headers (H1s, H2s, H3s)

Headers add structure so content is easily digestible for users and search engine crawlers. To optimize for crawlers, you can add H1 and H2 tags. An H1 tag is a header, usually the title of the post. An H2 is a subheader of the H1. An H3 is a subheader of the H2, and so on, all the way to H6s. Best practice for SEO is to use only one H1, with no limits on H2s - H6s. There is usually an option on blog platforms to select certain content as H1s or H2s, just as you would change the font.

Text length: Use the optimal content length

Recommended minimum of 300 words. For a typical blog post, 300 to 500 words should be the minimum word count. This is because Google likes longer content as it tends to get more likes and mentions in social media. Therefore, longer posts have good chances of ranking better in the search.
The optimal content length is around 2000 words.
But it shouldn't be your number one goal to write 2000 words every time.

 

 

Outbound links: Use outbound links appear in this page. Add some!

Internal links: Use internal links appear in this page, make sure to add some!

The meta description has been specified, but it does not contain the keyphrase.

Keyphrase in title: Not all the words from your keyphrase "I am alone and feel the charm of existence" appear in the SEO title. For the best SEO results write the exact match of your keyphrase in the SEO title, and put the keyphrase at the beginning of the title.

 

Update your content regularly

Even if you create engaging and high-converting content, you need to write blog posts and update your site content on a regular basis.


 

 

 


 

 


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How we make right meta description for website or products


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What is a Meta Description?

A meta description is a short snippet, a description tag in HTML, that summarizes a webpage's content. On a search engine results page (SERP), the meta description appears under the page title and URL.

It's a crucial component of on-page SEO, which is why you need to understand its optimization best practices. 

Here's a list of elements you need to write a good meta description:

  • Keep it up to 155 characters
  • Use an active voice and make it actionable
  • Include a call to action
  • Use your focus keyphrase
  • Show specifications when needed
  • Make sure it matches the content of the page
  • Make it unique
  • How to Write Meta Descriptions for SEO

    Now that you know what a meta description is and why it's important for your site and content, let's go over how to write one. A good meta description prioritizes the user experience and has the following three features:

    • Answers these user questions: "What is the page about?" and "Why is my page the best choice for the search?"
    • Includes the primary keyword the page aims to rank for. Including the target keyword here is an on-page optimization opportunity. 
    • Uses benefits-focused content. Tell the reader what they'll get from clicking on your listing. 
    • Make it unique
    • Make sure it matches the content of the page
    • Show specifications, where possible 
    • Use your focus keyword
    • Include a call-to-action

    To write a good meta description and increase your organic search click-through rate:

    Put the most important information first

    Every meta description needs to quickly communicate the subject matter - and benefit - of your page. If the web page is for a specific product, brand or topic, put those terms and keywords at the beginning.

    Make your meta description conversational

    Write for people, not search engines or algorithms. Natural language communicates better.

    Position all content in terms of the benefits for the user

    Rethink the concept of search engine optimization to search experience optimization. 

    Edit it two or three times

    With a second and even third pass through, you'll see better ways to fit more benefits, details, and value into the allotted space.

    Don't be afraid to go back and update your meta descriptions, either! (But do note that updated meta descriptions don't immediately change on the results page - bots have to crawl your page again to pick up the change.)  

    Best Practices When Writing Meta Descriptions

    • Length should be up to 920 pixels on desktop and 680 pixels on mobile, and no more!
    • Use action-oriented language. It gets clicks!
    • Make it specific and relevant. Put that keyword in and don't create duplicate meta descriptions!
    • Don't deceive users. They will hate you for that!
    • Provide a solution or benefit. Create value!

    Write like this and meta descriptions become more than simply another important ranking factor for your page. It makes clicking your blog post, product or web page the only practical action. Hello, high CTR!
     

    What To Avoid When Writing HTML Meta Descriptions

    • Don't stuff keywords. Repeating your keyword 9 times will get you penalized.
    • Don't copy and paste a large block of content from the page or post as the meta description. Take the time to write unique copy to give your user and search engines a page description that serves as your mini-ad.
    • Don't use the same description on more than one page or post. That confuses the search engines' bots and dilutes the effect. The same goes for your title tags and overall page content - you can run a site audit to check for duplicate content.  

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    How to write perfect Title Tags for seo


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    Title Tags: Short, but Powerful

    Title tag play a major role in attracting traffic to your wefru website. On your website, the title shows up in the tab at the top of the browser 

    What is a Title Tag?

    On the search engine results page (SERP), the title is the main part of a site's listing. It shows up in blue, in bigger font than everything else, and is hyperlinked back to your website.

    Tips for Writing Title Tags

    1. Write unique titles for every page.

    2. Pay attention to length.

    3. Use your target keyword (but don't overdo it).

    4. Be descriptive of what's on the page.

    5. Make a (brief) case for what's on the page.

     

    1. Write unique titles for every page.

    Every page on your website is unique and your title tags should reflect that. Make sure you customize the title tags on each page of your website so that they accurately describe what's on that specific page. You want your title tag to signal to search engines what the individual page is about.

    Plus, having a clear and accurate title is more useful to anyone who sees the page in the search listings.

    2. Pay attention to length.

    Google and other search engines will display 50-60 characters of a title tag in the search results before cutting it off, so you should generally aim for title tags that are around 50 characters or less.

    To be safe, you want the most important or descriptive words in the keyword toward the beginning so they're less likely to get cut off. If you like to include your brand name in every title tag (which can be a good idea for recognizable brands), put it at the end, behind the words that describe what's on the specific page.

    3. Use your target keyword (but don't overdo it).

    Every page on your website should answer a question or provide valuable information someone will be searching for. Your website will be more useful to those people if it shows up in search for the right term – just when they're looking for the information you provide.  So for each page, you should have a target keyword (or a few) in mind.

    Since Google's algorithm uses the title tag as one of the main ways to determine what a page is about, it's a good opportunity for you to include the main keyword or keywords you're targeting for that page. That makes it clear to Google that this page is relevant for anyone searching for that specific term. Just make sure not to fall for keyword stuffing. 

    4. Be descriptive of what's on the page.

    When your web page does show up in search engines, a lot of people will decide whether or not to click based on your title tag. If they click and come to a web page that isn't what they expect based on the title, they'll likely click that back button right away and look for another result to try.

    You want your title tag to provide an accurate description of what people will see when they choose to visit the web page. When people's expectations match what they see on the page, it means a lower website bounce rate and a longer time spent on the site – metrics that signal to Google your page is valuable and should keep ranking high.

    More importantly, it creates a better experience for your visitors. You want every visitor to like what they see and hopefully come back for more.  If your title tag isn't clear, that's less likely to happen.

    5. Make a (brief) case for what's on the page.

    You don't have a lot of space for this, but use what you have to differentiate what makes your web page so great. Often this can be accomplished by adding an adjective in front of the descriptive keyword or additional description behind it.  For blog posts and articles, a good title tag often looks a lot like a good headline, so you may be able to use the headline you've already written.

    Make sure you really think about what on the page is most valuable or important to your target audience. Your title tag should emphasize the value your page provides to them.

     

     

     

     


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    Wefru Vaidya


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     Wefru Vaidya

    : wefru means we for you Vaidya is the sun symbol of prosperity of life ancient text place a lot of emphasis Vaidya is a knowledge of drugs Vidhya collects herbs and other ingreadents of ascepious time,

    Wefru Vaidya is one of the most important Website for people to know what it includes hospitals clinics and appoitnments this site provides all kind of information medicines therapy and treatments are available in this website you want to know about the doctors wefru avidya it has been updated with latest news and healthcare

    If patient suffering for any disease then you can contact us to get more details about wefru vaidya search the doctors and take the online appointmnets to find the best treatment option and also get the best treatment, we have a team of doctors who are trained in treating patients  with various condition like cancer , diabties and etc., we provide the best treatment for your problem, our medical staff is well equipped with all types and all kinds of treatment for all disease liver disease we are very much  dedicated to providing by the best treatment of disease of liver

    Doctor, nurse and other specialist you can get from the whole doctor medical system available doctors have a lot of experience and knowledge in this field , if doctors they will know very well how to treat the patient with their own hands and also what treating the patient with a disease, they are very good at diagnosing disease and treating it effectively by using the best treatment of methods and most effective treatment methods of treatment for curing all kind of illness disease in our body about all the things related to healthcare medicine which includes in wefru Vaidya

    Clinic provides the best treatment for all disease , we offer you the best treatment for ailment, and we help you to get rid of your pain and suffering for nay disease that may be that may be causing all kind of disease  , our clinic is located in the heart, near your city and also the nearest hospital and we are also a medial equipment, and we have a tea of doctor who can treat your problem easily and safety without any causing the problem with very well equipped with medical facility and doctors

    wefru means we for you Vaidya is the sun symbol of prosperity of life ancient text place a lot of emphasis Vaidya is a knowledge of drugs Vidhya collects herbs and other ingreadents of ascepious time,

    Wefru Vaidya is one of the most important Website for people to know what it includes hospitals clinics and appoitnments this site provides all kind of information medicines therapy and treatments are available in this website you want to know about the doctors wefru avidya it has been updated with latest news and healthcare

    If patient suffering for any disease then you can contact us to get more details about wefru vaidya search the doctors and take the online appointmnets to find the best treatment option and also get the best treatment, we have a team of doctors who are trained in treating patients  with various condition like cancer , diabties and etc., we provide the best treatment for your problem, our medical staff is well equipped with all types and all kinds of treatment for all disease liver disease we are very much  dedicated to providing by the best treatment of disease of liver

    Doctor, nurse and other specialist you can get from the whole doctor medical system available doctors have a lot of experience and knowledge in this field , if doctors they will know very well how to treat the patient with their own hands and also what treating the patient with a disease, they are very good at diagnosing disease and treating it effectively by using the best treatment of methods and most effective treatment methods of treatment for curing all kind of illness disease in our body about all the things related to healthcare medicine which includes in wefru Vaidya

    Clinic provides the best treatment for all disease , we offer you the best treatment for ailment, and we help you to get rid of your pain and suffering for nay disease that may be that may be causing all kind of disease  , our clinic is located in the heart, near your city and also the nearest hospital and we are also a medial equipment, and we have a tea of doctor who can treat your problem easily and safety without any causing the problem with very well equipped with medical facility and doctors  


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